About Amrei Dizon

Amrei Dizon is a creative strategist, entrepreneur, and AI educator whose work sits at the intersection of marketing, technology, and leadership thinking.

For more than two decades, she has helped organizations clarify their message, strengthen their strategy, and navigate the constant shifts of the digital economy. Her work focuses on a simple but demanding question: how do leaders make better decisions in complex environments?

Amrei is the Founder and Chief Creative Officer of Vitalstrats Creative Solutions, an independent creative strategy agency with more than twenty years of experience in content production and communications strategy. Through the agency, she has worked with organizations across sectors—including finance, education, healthcare, real estate, hospitality, media, and technology—helping them translate business goals into marketing strategies that drive engagement and growth.

She also co-founded Introspeck Management Consultancy, where she advises companies on digital transformation, strategic marketing, and the practical adoption of artificial intelligence. Much of her consulting work today centers on helping leaders integrate AI tools into their organizations in ways that support creativity, productivity, and thoughtful decision-making rather than simple automation.

Her perspective on strategy grew from an unusual combination of disciplines. Amrei began her academic journey studying Fine Arts at the University of the Philippines Diliman, where she developed a deep appreciation for visual storytelling and creative thinking. She later pursued a Master’s degree in Entrepreneurship at Ateneo Graduate School of Business, followed by a Postgraduate Certificate in Business and Management Consulting from the Asian Institute of Management, strengthening her ability to translate creative ideas into practical business strategy.

This blend of artistic training and business education continues to shape how she approaches leadership and marketing: as systems that require both imagination and disciplined thinking.

Today, Amrei’s work increasingly explores how artificial intelligence can augment human thinking and expand the capabilities of leaders and organizations. She is a Founding Director of the Philippine AI Business Association (PAIBA)—the first AI business association in Asia—where she helps advance responsible and practical AI adoption among professionals and companies.

She is currently pursuing a Doctor of Business Administration at De La Salle University, where her research examines how leaders use AI to enhance strategic decision-making and managerial capabilities. Her academic work builds on years of practical experience guiding organizations through digital change and marketing transformation.

In addition to her consulting and research work, Amrei actively supports entrepreneurship and professional development. She serves as a Go Negosyo Mentor and frequently speaks and teaches on topics such as AI adoption, marketing strategy, and future-ready leadership. She is also a Resource Speaker at the University of the Philippines, where she works with entrepreneurs, founders, and professionals navigating the opportunities and challenges of the digital economy.

In 2024, she was recognized as one of Asia’s Top Outstanding Netizen (Digital) Marketeer of the Year, reflecting her contributions to digital marketing and innovation in the region.

Across her work as a strategist, founder, and educator, Amrei remains guided by a central belief: that technology should not replace human thinking, but expand it. Her mission is to help leaders and organizations use creativity, strategy, and emerging tools to build businesses that are both resilient and meaningful in a rapidly changing world.